Elliot Golding
Cookies and other tracking technologies present significant opportunities (e.g., better advertising, data monetization, and insights) yet include substantial risks, such as wiretapping litigation and regulatory enforcement. Join this session to understand:
- The latest litigation and enforcement trends and practical steps to reduce risks while maximizing data to support business needs
- A technical demonstration of how cookies work, including how to conduct “cookie audits” (the same used by plaintiffs’ attorneys and regulators) and how to implement effective governance strategies, such as properly configuring cookie consent tools
- Tips for turning your legal/privacy team from a cost center to a profit center by maximizing data for advertising, analytics, and monetization
Elliot Golding, Partner, McDermott Will & Emery
Reading Materials:
