From Kevin Werbach (The Wharton School, University of Pennsylvania): “Anyone interested in the future of business should read this fascinating book as soon as possible. By now it is conventional wisdom–thanks in no small part to Mayer-Schönberger’s previous book–that big data will transform the way firms operate. Reinventing Capitalism in the Age of Big Data makes a compelling case that it will change the nature of the market itself. With brilliant insights, it explains how the shift from simple price signaling to data-rich preference matching will determine the winners and losers of the 21st century economy, and thoughtfully outlines steps to curb the excesses of this new environment.”
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