Dan Frechtling, Mark Melnychenko, Cristina Messerschmidt
Do marketers roll their eyes when the topic of privacy risks comes up? Errant pixels, cookies, SDKs or ads can trigger lawsuits and consumer frustration. Yet most marketing teams are laser-focused on growth and efficiency, not data protection. And compliance teams sometimes over-correct and diminish marketing effectiveness.
This session will cover how companies can minimize non-compliance and maximize lawful data collection in their marketing programs. We’ll cover classic marketing tactics and new cookieless substitutes.
Key topics:
- Common marketing pitfalls that cause companies to stumble through compliance
- How companies can enable their marketing with privacy-safe practices
- What new cookieless methods are gaining traction, and how you need to prepare to comply
Dan Frechtling, CEO, Boltive
Mark Melnychenko, Privacy Technology Practice Leader, BDO
Cristina Messerschmidt, Associate, Data Privacy & Security, Baker McKenzie
Reading Materials:
