Darren Abernethy, Tony Ficarotta, Julia Shullman, Jordan Abbott
In the absence of a federal law that comprehensively targets “data brokers,” a growing number of states have begun filling the void and passing or enhancing legislation to regulate data broker activities. This increase in legislative attention and enforcement has begun to change the thinking and risk analyses for businesses that knowingly collect, sell or license to third parties the personal information of consumers with whom they did not have a direct relationship. These laws also potentially impact certain participants in the ad tech ecosystem and others who build consumer profiles based on online and offline behavior.
In this session, we will evaluate the following:
- The current legal framework at the federal and state level in relation to data brokers, including the California Delete Act, new laws in Texas and Oregon, and the CFPB’s inquiry into data broker practices.
- Digestible takeaways from recent FTC enforcement actions against data brokers, including in relation to the sale of location data, data minimization and data retention.
- The latest on definitions, registry requirements, opt-out/deletion mechanisms, reporting, and more.
- Practical action items for companies that may be data brokers or that may purchase or license data from data brokers.
Darren Abernethy, Shareholder, Greenberg Traurig
Tony Ficarotta, VP & General Counsel, Network Advertising Initiative
Julia Shullman, General Counsel & CPO, Telly
Jordan Abbott, Chief Privacy Officer, Acxiom
Reading Materials:
