AdTech in the Privacy Spotlight: Enforcement, Litigation, and Regulatory Developments

Austin Mooney, Leigh Freund, Aaron Massey

In this session, a panel will survey recent privacy law developments impacting the use of advertising technologies by advertisers, publishers, and AdTech companies.  Among other things, panelists will cover the impact of new state privacy laws, federal and state enforcement activities, and privacy litigation trends.

Austin Mooney, Associate, McDermott
Leigh Freund, President & CEO, NAI
Aaron Massey, Senior Policy Analyst, Future of Privacy Forum

Reading Materials:

• Precise Location Information Provider Voluntary Enhanced Standards
• NAI State Law Processing Addendum
• NAI White Paper on Sensitive Health
• Dark Patterns Guidance
• Survey of Current Universal Opt Out Mechanisms
• Mapping Consumer Privacy