Darren Abernethy, Tony Ficarrotta, Arlene Mu
In this session, we will explore the major developments in 2024 in relation to advertising technology with an eye towards what companies need to know going into 2025.
Our discussion topics will include:
- An overview of how we got to where we are today and where things stand in the advertising ecosystem;
- Digestible understandings of data clean rooms, alternate identifiers, media mix modeling, contextual advertising, and other proposals, and privacy considerations around each;
- The latest on Google’s Privacy Sandbox API proposals, major browser providers’ current positions on support for cross-site third-party cookies, and more;
- AdTech-related contractual considerations, including in relation to U.S. state consumer privacy laws and definitions and the latest on enforcement trends.
Darren Abernethy, Shareholder, Greenberg Traurig
Tony Ficarrotta, VP & General Counsel, Network Advertising Initiative (NAI)
Arlene Mu, Assistant General Counsel, Interactive Advertising Bureau
Reading Materials:
