Lore Leitner, Julia Shullman, Fiyinfoluwa Adeleke
It is a sophisticated cat and mouse game: legislators and regulators in the US and Europe are zeroing in on the online behavioral advertising and the identifiers that drive the industry. This space is now seeing significant new rules and enforcement precedent is generated at record breaking speed. Faced with these headwinds, Big Tech is developing new technologies that may fully replace the third party cookie, and seek to facilitate advertising in privacy-protective ways. But are they sufficient? This webinar will provide insight into the complexity of using cookies in a privacy-compliant manner to drive revenue today, as well as new consent-based identifiers that may reign in the future. We will cover the current status of the European and US legal framework, how to comply with the cookie requirements, including banners, consents and opt-outs. We will also address recent enforcement actions and how they may or may not impact your organization. Ultimately, is it time to panic or “sit tight and assess”?
Lore Leitner, Partner, Goodwin Procter (UK)
Julia Shullman, General Councel and Chief Privacy Officer, TripleLift
Fiyinfoluwa Adeleke, Assistant General Counsel, Yahoo
Readings:
