Jessica Lee, Martin Schirmbacher, Farah Zaman, Noga Rosenthal, Alice Lincoln
The “Join Session” button will become active on the day of the conference.
Between the GDPR and CCPA (1.0 and 2.0), the controls, domestic and international, on online data sharing are tightening. This panel will address the practical considerations for Adtech and other companies in the advertising ecosystem when implementing and operationalizing these new requirements. As the cookie dies, with platform restrictions on third party cookies accelerating its demise, many companies are looking towards other methods to identify and understand consumers. This panel looks at what’s next for Adtech and brings an international perspective to the question of the new privacy challenges on the horizon.
Jessica B. Lee, Partner, Loeb & Loeb
Dr. Martin Schirmbacher, Partner, Haerting (Berlin)
Farah Zaman, VP, Chief Privacy Officer, Meredith Corporation
Noga Rosenthal, Chief Privacy Officer and General Counsel, Ampersand TV
Alice Lincoln, Senior Vice President of Data Policy and Governance, Media Math
Readings:
CCPA Whiplash – Second Modification of the Regulations Pulls Back Business-Friendly Revisions, Loeb & Loeb, March 2020
CCPA: A Spotlight on the Litigation Risks, Loeb & Loeb, January 2020
CCPA: A Spotlight on the Litigation Risks, Loeb & Loeb, January 2020
CCPA: A Spotlight on Digital Accessibility, Loeb & Loeb, December 2019
From CCPA 1.0 to 2.0: Where We Stand Now and an Updated Amendments Tracker, Loeb & Loeb, September 2019
Update Report Into Adtech and Real Time Bidding, Information Commissioner’s Office, June 2019
Be Careful What You Ask For: The California Attorney General’s Office Proposes New CCPA Amendments Following Legislative Hearing, Loeb & Loeb, February 2019
Brave Software Complaint vs. Google Data Protection Commissioner
Brave Software Complaint vs. GoogleInformation Commissioner’s Office
Belgian Cookie FAQ – Data Protection Authority
Cookies and Other Tracking Technologies, Ireland Data Protection Commission, April 2020
Meredith is rolling out an expanded ad-effectiveness guarantee for marketers. Here’s how it works, AdAge, April 16, 2020
The GDPR: A Silver Lining For Data Governance, New York Law Journal, Volume 259—NO. 42, March 5, 2018
Guidance on the use of Legitimate Interests under the EU General Data Protection Regulation, Data Protection Network, 2018
DATA SUBJECT REQUESTS, Working Paper 04/2018, IAB Europe GDPR Implementation Working Group, April 2018
